Intro
Teamwork takes it home. As a team, we bring more talent to the table than any one individual can. My team and I developed a comprehensive brand matrix with store brands and private labels. Our store brand Aero, accounted for Millennials and Baby Boomers, whereas our private labels were geared towards a more specific target audience.                      

Objective
To create a branding solution for Aero Store which includes 3 store brand categories and 5 private labels. To design high quality and innovative products that are both for Baby Boomers and Millennials.

Game Plan
Come up with a store brand and private labels. Decided the range of products within the store brand and each of the private labels. Work collectively to find design solutions that fit each brand’s personality.