Intro
In life, like in sports little things add up. Small rewards keeps you motivated and consistent hard work pays off and eventually leads you towards your goals. For instance, Alter Eco’s goal was to help farmers from peru to have a better life. They achieved their goal by replacing their illegal coca crops (used to make cocaine) with cocoa, releasing them from an oppressive, volatile and often dangerous relationship with drug traffickers. 

Objective
To emphasize their strong connection with farmers from Peru, to rejuvenate their brand identity and make their packaging much more organic and natural.

Game Plan
Research and learn where the chocolate is coming from and how it is being made. Understand the values of the companies representing them.