Intro
Nature etc. is a small boutique in Downtown Saint Affrique, France. The store sells natural and organic products, ranging from cosmetics, essential oils, tea, basic house ingredients such as honey, and a variety of natural medicines. The founder, Christel Karche, has a background in naturopathy, gemmotherapy, and herbal medicine.

Objective
To create a new brand line of eco-friendly and sustainable cleaning products for Nature etc. which includes 10-12 different products. To explore different eco-friendly packaging materials. 

Game Plan
Develop brand identities and line extensions for packaging products that demonstrate strong conceptual development.